8 Things You Didn’t Know About Reviews

When you have a website that sells one product or the other, getting product reviews from your customers will undoubtedly be one of your concerns. This is because 79% of your potential customers will search for reviews prior to making a purchase. As an effect of this, you need to formulate strategies which will make sure that customers leave feedback on products they have purchased. Here are some ways to go about it.

It is an eternal truth that people tend to participate in activities with chances of being rewarded, consequently, offering incentives to customers for leaving reviews will motivate them to leave feedback on products bought. It can be in form of discount on subsequent purchase, freebies, shopping points, gift certificates and so forth. Get more details on product reviews. You can also appeal to them to leave comments because there are some people who are compelled more by self sacrifice than by incentives.

Moreover, design your site in this way that it’ll be easy for customers to provide reviews. Let the review form be easy and straightforward to fill, and provide areas they are easily able to furnish replies to. After each purchase, endeavor to follow up with a customer through e-mail until he or she provides a comments. But don’t seize that possibility to resort into spamming because it can damage your standing. After about 2-3 e-mails on this matter, it is wise to stop additional emails in order that you don’t pique your customers.

In addition, strive to provide qualitative service to your customers so that many of them will be willing to shed reviews. Though you can’t satisfy everybody due to human error, strive to meet majority of them so that they will be eager to leave positive feedback. You will be able to do online shopping through this website. Keep in mind that sad customers can in fact damage your reputation by leaving negative reviews, so, do all you can to offer qualitative service.

Forming a group of product testers may also fetch you a fairly number of favorable reviews for your products. Encourage some of your customers into this group and you have gotten for yourself regular reviewers. Identify customers with great sway and invite them to be your frequent reviewers. It’s possible for you to offer them some incentives because your business stands to gain a lot from the good reports they write about your products.

Rebecca Peters

Rebecca Peters is a researcher for the Charm Offensive. She currently lives in Spokane with her 4 children.

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